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Microsoft Dynamics 365

Dynamics 365 apps explained, matched to the size and shape of your business

Dynamics 365 apps explained in one line: they are Microsoft business applications for finance, sales, service and operations that share one data platform. The skill is choosing the right ones before anything is built. Pick too little and you are back in spreadsheets within a year. Pick too much and you pay for licenses and complexity nobody uses.

Project team meeting around a table with laptops in a bright office

Microsoft Dynamics 365: one platform, several apps

Every Dynamics 365 app stores its data in Microsoft's cloud. Each one uses the same security and the same Microsoft 365 sign-in. They also share the same Power Platform tools for reports, apps and automation. That shared base is the main reason companies choose it. Sales, service and finance can see the same customer with no integration project in between.

The applications split into two groups. ERP apps run the money and the goods. Business Central suits small and mid-sized companies, and Finance and Supply Chain Management suits larger, more complex ones. Customer apps run the relationship. Sales holds the pipeline, Customer Service holds cases and Field Service guides technicians on the road.

Rows of servers in a cloud data center lit in blue
Every Dynamics 365 application runs on Microsoft's cloud platform

Dynamics 365 apps explained: which app does what?

Application
Best for
Typical buyer
Business Central
Finance, sales, purchasing, inventory, projects and manufacturing in one ERP
Companies from about 10 to 300 users replacing an accounting package
Finance and Supply Chain
Multi-entity finance, complex manufacturing, distribution and global operations
Larger groups outgrowing Business Central or a legacy ERP
Sales
Leads, opportunities, quotes and forecasting
B2B sales teams that need one pipeline and live pricing
Customer Service
Cases, service levels, knowledge base and customer portals
Support teams handling email, phone and chat volume
Field Service
Work orders, scheduling, technicians, parts and assets
Companies that install, maintain or repair equipment on site

How do you decide which Dynamics 365 apps you need?

Processes first, products second

We map how an order, a case or a job moves through your business today. Only then does anybody mention licenses, so the advice follows the work, not a price list.

The smallest set that works

Most companies start with one app and add another when a real bottleneck appears. We would rather you grow into Dynamics 365 than pay for modules that sit idle.

Licenses sized to roles

Full users, team members and device licenses cost very different amounts. We match each role to the cheapest license that covers its work. That step is part of every scope.

An upgrade path you can see

You may start on Business Central and later need Finance and Supply Chain. If so, we tell you at the outset what that move would involve. That way no choice today blocks you tomorrow.

Common questions about the Dynamics 365 apps

Is Dynamics 365 the same as Dynamics CRM or NAV?

No, it is their successor. Dynamics CRM became the customer engagement apps such as Sales, Customer Service and Field Service. Dynamics NAV became Business Central, and Dynamics AX became Finance and Supply Chain Management. The names changed as Microsoft moved the products to the cloud, and existing NAV and CRM data can be brought across.

Can we mix Business Central with Dynamics 365 Sales?

Yes. Microsoft provides a standard integration between them through Dataverse. Accounts, contacts, items, prices and sales orders flow between the sales team's system and the ERP, so a quote in Sales can become an order in Business Central without retyping. We decide during scoping which system owns each record.

Do we have to buy everything at once?

No. Microsoft licenses each app on its own, mostly per user and per month, so you can start with one app and add others when they earn their place. For the customer engagement and finance apps, Microsoft's base and attach model lowers the price of each additional app for the same user. Once the Dynamics 365 apps are explained against your own processes, the order to add them is usually clear.

Talk to us about your project.

Tell us what you run today and what has to change. A senior consultant replies with a written next step.

Get started

Start with a scoping conversation.

Thirty minutes with a senior consultant - not a sales call. We look at how you run today, tell you plainly whether Business Central is the right fit, and give you an honest sense of scope, cost and timeline before you commit to anything.

What happens next
1
We review your enquiry
A consultant reads it before the call - no discovery questionnaire to fill in.
2
30-minute scoping call
Your processes, your current systems, and the gaps that matter most.
3
Written summary & estimate
Indicative phases, licence counts and next steps, in writing after the call.
A senior consultant reads every message
NDA signed before discovery on request
No obligation on the first call
Senior consultants on every call
Request your scoping call
Four fields. A senior consultant reads and replies.
No obligation
Your details stay with our consulting team - never shared, never added to a mailing list.